Job Title: Shopify & Website Coordinator
Department: Marketing / E-commerce
Reports to: Chief Marketing Officer
Location: Somerset West (Hybrid Role)
Job Purpose:
We’re looking for a Shopify & Website Coordinator to take full ownership of our online store and become the go-to person for anything website-related. This role is ideal for someone who’s tech-savvy, highly curious, and eager to learn. From managing product listings and apps to troubleshooting bugs and optimising layouts, this person will help keep our Shopify site sharp, high-performing, and aligned with our growth objectives.
Whether it’s a layout tweak, performance improvement, or a 0.2% boost in conversion rate - this role is about owning the detail and caring about the bigger picture.
Key Responsibilities:
Shopify Site Management & Content:
● Manage and update product listings, collections, banners, navigation menus, and static
pages.
● Ensure the site is visually aligned with campaigns and always mobile-optimised, fast,
and user-friendly.
● Maintain metafields across products, collections, and pages to enable advanced layouts
and filtering.
● Export and manage discount codes, product uploads, and other bulk data via CSV.
App & Integration Oversight:
● Install, configure, and test third-party Shopify apps (e.g. reviews, upsells, shipping tools,
loyalty programs).
● Maintain integrations and settings related to Shopify, DNS records, and Google
Workspace.
● Troubleshoot bugs or performance issues and escalate to developers or external
support when needed.
Performance Monitoring & Optimisation:
● Monitor site performance using basic tools (e.g. Shopify Analytics, Google Analytics,
Hotjar).
● Identify user journey bottlenecks and support CRO (Conversion Rate Optimisation)
efforts.
● Suggest improvements based on performance data and campaign effectiveness.
Cross-functional Collaboration:
● Work closely with marketing, design, and product teams to ensure product and
campaign pages are accurate and engaging.
● Support ad-hoc technical needs, like landing page tweaks or temporary changes for
promotions.
Innovation & Process Improvement:
● Continuously research tools, apps, and trends in Shopify or e-commerce to bring new
ideas to the table.
● Look for ways to automate tasks, reduce manual work, and streamline web operations.
Key Requirements:
Qualifications:
● Diploma or degree in Marketing, E-commerce, Digital Media, Information Systems, or a
related field is advantageous.
● Shopify certifications or relevant short courses are a plus.
Experience:
● 1–2 years of experience in e-commerce, digital marketing, website admin, or a similar
role.
● Exposure to Shopify is preferred, but not essential if the candidate is a fast learner with a
proactive attitude.
Skills and Competencies:
● Tech-savvy with a strong interest in web tools, app integrations, and systems.
● Basic understanding of SEO, HTML/CSS, and user experience principles.
● Highly organised with attention to detail - can spot when things are off or broken.
● Curious and self-driven - not afraid to Google, test, and learn by doing.
● Data-aware - understands how site changes can impact sales or conversions.
● Comfortable handling CSVs, basic analytics, and backend platforms.
Why Join Old School?
● Take ownership of a key business channel - our online store.
● Be part of a fast-paced retail brand that values experimentation and continuous
improvement.
● Work with a team that welcomes ideas, innovation, and growth.
● Get exposure to performance marketing, product launches, and e-commerce strategy.
Work Environment:
This is a hybrid role based in Somerset West. Most work can be done remotely, but some on-site presence may be required to collaborate with teams or assist with launches and key campaigns.
Sounds like you?
We are Hiring: Head of Performance at Old School
Are you a data-driven marketing strategist with a passion for growth, optimisation, and
high-impact digital campaigns? Old School is looking for a Head of Performance to
lead our paid media, analytics, and conversion optimisation efforts. If you are ready to scale a high-growth brand and drive measurable success, we want to hear from you!
About the Role
As Head of Performance, you will report to Stef (Chief Marketing Officer and Co-
founder) and lead all aspects of paid advertising, digital strategy, data analytics,
and performance marketing. Your goal? To scale revenue, optimise ROI, and turn
data into actionable insights that drive success across all digital channels.
Key Responsibilities
Performance Marketing & Paid Media:
● Develop and execute a high-impact paid media strategy across Meta, Google,
TikTok, and emerging platforms.
● Optimise ad spend efficiency to drive growth, engagement, and revenue.
● Continuously test and iterate on ad creative, audience segmentation, and bidding
strategies.
Analytics & Conversion Optimisation:
● Own and analyse key performance metrics across all digital marketing
channels.
● Implement A/B testing strategies to improve conversion rates and customer
acquisition costs.
● Use data-driven insights to refine campaigns and drive continuous improvement.
E-Commerce Growth & Funnel Optimization:
● Improve the customer journey from ad click to checkout, ensuring seamless
experiences.
● Develop retargeting strategies to maximise customer retention and lifetime
value.
● Work closely with the Email & Retention Marketing Specialist to boost repeat
purchases.
Collaboration & Leadership:
● Work with the creative team to develop high-performing ad creatives.
● Collaborate with Stef and the marketing team to align performance goals with
brand objectives.
● Lead and mentor a team, driving a culture of data-driven decision-making.
What We’re Looking For:
● 5+ years experience in performance marketing, paid media, or e-commerce
growth.
● Proven track record of scaling paid ad campaigns with strong ROAS.
● Deep knowledge of Google Ads, Meta Ads, TikTok Ads, and emerging
platforms.
● Strong analytical skills and experience with GA4, attribution models, and
marketing analytics.
● Experience in A/B testing, CRO, and digital funnel optimisation.
● Passion for sports, lifestyle, and culture-driven brands.
Why Join Us?
● Lead performance marketing at a fast-growing retail brand with a passionate
audience.
● Work in a collaborative, data-driven, and high-energy environment.
● Have the freedom to experiment, optimise, and scale innovative strategies.
● Be part of a team shaping the future of Old School’s digital growth.
Ready to take performance marketing to the next level?
Please email recruitment@oldschool.co.za with your Cv and why you think you will be a
great fit!
